OUTSOURCED CONTENT MARKETING · REAL-LIFE BUSINESS
Still
human.
Real-world work. Real results. Attain your revenue and growth goals faster with professional content marketing.
Trusted by leading regional and global brands
The Result
Achieve more in one quarter
Reach your revenue and growth goals faster — with a full team executing from day one, at a fraction of the cost of a single hire.
1 quarter
To ship what took a year
6+ disciplines
Strategy, design, photo, video, web, ops
~50% less
Than the true cost of one in-house hire
About the Founder
Abel Acuña
Founder · IRL Marketing
Abel's career has moved between three worlds that rarely overlap: national security, high-growth technology, and visual storytelling. He holds a B.A. in Government from Harvard University and is a graduate of The Hotchkiss School, with a background in political science and the visual arts.
At Vanta in San Francisco, Abel scaled ARR from $10M to $50M in 18 months. At The Amherst Group in Austin, TX ($16.4B AUM, 47,000 assets), he helped launch Bungalo Homes and Main Street Renewal. As an international tech co-founder and an early GTM leader at KakaoTalk & Vanta, he has launched new products and helped business units reach their first 100k customers or $50M in new sales.
Behind the camera, Abel shoots on Sony cinema cameras and flies as an FAA-certified commercial drone pilot. He's an active creator with 2k+ YouTube subscribers, 4k+ Instagram followers, and reels that consistently clear 100,000 views.
Prior Service
Abel is a former U.S. intelligence officer who supported international clandestine operations — work that demanded exceptional attention to detail, absolute discretion with confidential information, and rapid decision-making in dynamic environments to achieve team objectives. T/S SCI clearance capable.
Education
Harvard University — B.A. in Government The Hotchkiss School
High-Growth Tech
Scaled Vanta $10M → $50M ARR in San Francisco (Sequoia)
Real Estate & Services
The Amherst Group — $16.4B AUM, 47k+ assets, Austin TX
Go-To-Market
13 years SaaS & services marketing; tech co-founder, KakaoTalk GTM
Media
Sony cinema kit · 2k+ YouTube subs, 4k+ IG followers, 100k+ reel views
Certifications
FAA Part 107 Drone Pilot (#4747275), $1M+ Flight Insurance
The Problem
Why services businesses struggle with marketing & growth operations
In-house teams are expensive to build
A full-time marketing coordinator may cost your business $55k–95k+ before benefits, tools, and overhead — and you still need graphic designers, web developers, photographers, social media managers, communications managers, and growth marketing strategists.
Marketing gets sidelined
Marketing is often viewed as non mission-critical, so staff get pulled into higher-priority operations and sales work. This leaves known marketing initiatives on the wayside — keeping growth opportunities and revenue-generating workflows in a constant start-stop motion.
Delayed time-to-market. Missed revenue opportunities
Locations, offers, and services sit without sales-ready content. Sales collateral takes weeks instead of days. Social media and other brand-equity and awareness-building projects get deprioritized every quarter.
External agencies aren't built for real-life services
Most marketing agencies don't specialize in in-person services businesses, so their operations aren't optimized for typical deliverables — location photography, walkthrough video, service brochures, social reels, and event capture — resulting in long project timelines and expensive outsourcing to sub-contractors.
Typical external agencies lack strategic alignment
Most marketing agencies focus on tactical execution and fail to advance strategic marketing and sales operations that result in faster time-to-market and more revenue capture. Typical agencies fail to demonstrate their ROI or alignment with your business's objectives and key results.
The Solution
Your embedded marketing & sales ops resource
Not an agency. Not a freelancer. A strategic partner that integrates into your team's daily workflow.
Embedded Integration
We join your email threads, Teams channels, and weekly meetings — we'll perform & feel like an internal member.
Strategic Expertise
Executive-level marketing strategy tailored to your services, pipeline, and growth objectives.
Production on Demand
Photography, video, drone content, sales decks, and web design — delivered on your timeline.
Performance & results like an internal team member — without the overhead, management, or risk.
Why IRL Marketing
One hire vs. a full team
For what you'd pay one coordinator, you get an entire bench of specialists.
In-House Hire
+ 20–30% on top for benefits, payroll taxes, software, and equipment — a real cost of roughly $85K – $195K/year.
One generalist stretched across marketing, sales, and operations — juggling everything, mastering nothing.
"I know these limitations firsthand — I've been in this position as a solo marketing director at various startups."
— Abel Acuña
IRL Marketing
Strategists, designers, photographers, videographers, and marketing ops — deployed the moment you need them.
Services
Full-service capabilities
Every discipline your growth demands — under one roof, on demand.
Marketing & Brand
Build authority that drives new customers and repeat business.
Deliverables
Next Steps
Let's accelerate your content marketing & growth engine
We start every engagement with a free strategy session to understand your business goals, bottlenecks, and opportunities — then build a custom scope that fits your requirements and budget.
Discovery Call (30 minutes)
30-minute call to discuss your goals and current marketing & sales gaps.
Custom Proposal (48 hours)
Tailored scope of work with initial services, deliverables, and scalable costs.
Onboarding (1 week)
We integrate with your team and begin producing within the first week.
Abel Acuña · Founder, IRL Marketing
abel@irlmarketing.com · (855) 766-0624