Privacy Policy

Last updated: July 26, 2026

IRL, LLC dba IRL Marketing ("IRL Marketing," "we," "us," or "our") operates the website irlmarketing.com (the "Website") and provides outsourced content marketing services (the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect your information. By using the Website or Services, you agree to this Privacy Policy. This page is maintained by IRL Marketing and describes our own practices; it is not a certification or third-party audit.

1. Information We Collect

Information you give us. When you submit our booking or contact forms, schedule a call, or email us, we collect your first and last name, work email address, business name, phone number, and the details you share about what you need help with.

Client and project information. During an engagement we may receive brand assets, contact lists, location details, media, and other materials you provide so we can deliver the Services.

Information collected automatically. Like most websites, we may collect technical data such as IP address, browser and device type, referring pages, pages viewed, and general usage patterns through server logs and analytics tools.

2. How We Use Your Information

  • Respond to inquiries, schedule intro calls, and prepare proposals.
  • Deliver, manage, and improve our Services and deliverables.
  • Send service-related communications, invoices, and project updates.
  • Send marketing communications where permitted by law (you may opt out at any time).
  • Understand how the Website is used so we can improve it.
  • Maintain security, prevent fraud, and comply with legal obligations.

3. How We Share Information

We do not sell your personal information. We may share it in the following circumstances:

  • Service providers. Vendors that support our business — website hosting, database and application infrastructure, email delivery, scheduling tools, and our customer relationship management (CRM) system — process information on our behalf under confidentiality obligations.
  • Subcontractors. Photographers, videographers, designers, or developers engaged to deliver a specific scope of work, limited to what they need to perform the work.
  • Legal compliance. When required by law, subpoena, court order, or valid government request, or to protect our rights, safety, or property.
  • Business transfers. In connection with a merger, acquisition, financing, or sale of assets.
  • With your consent. When you direct us to share information.

4. Cookies and Analytics

We use cookies and similar technologies for essential Website functionality and, where enabled, basic analytics that help us understand traffic and improve the site. You can control cookies through your browser settings; disabling them may limit some functionality. Because there is no common standard for "Do Not Track" signals, our Website does not currently respond to them.

5. Work Product and Portfolio Use

Unless we agree otherwise in writing, we may reference completed work — including photography, video, and design samples — in our portfolio, proposals, marketing materials, and social channels. If you would prefer your project stay private, tell us and we will honor that in your service agreement.

6. Data Retention

We retain personal information for as long as needed to provide the Services, maintain business and accounting records, and comply with legal obligations. When information is no longer needed, we delete or anonymize it.

7. Data Security

We use reasonable administrative and technical safeguards — including access controls on our internal systems and encrypted connections to our website and database — to protect personal information. No system is perfectly secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, to opt out of the sale or sharing of personal information (we do not sell personal information), and to be free from discrimination for exercising these rights. Texas residents under the Texas Data Privacy and Security Act and California residents under the CCPA/CPRA may exercise these rights by emailing us. We will verify your request and respond within the timeframe required by applicable law.

9. Third-Party Links

The Website may link to third-party sites or tools, including our scheduling and social media pages. We are not responsible for their content or privacy practices. Please review their policies before sharing information.

10. Children's Privacy

The Website and Services are intended for businesses and are not directed to individuals under 13. We do not knowingly collect personal information from children under 13, and we will delete such information promptly if we learn we have collected it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by posting the updated policy on this page with a revised "Last updated" date.

12. Contact Us

Questions about this Privacy Policy or our data practices:

IRL, LLC dba IRL Marketing
1321 Upland Dr, Ste 21875
Houston, TX 77043
Email: hello@irlmarketing.com